Fashion show in iPad developer UK

The connection between fashion and IT business is not at all obvious. All the exclusive brands are looking for new ways of promoting their products. They seem to sell not only the product itself but also a certain vision, lifestyle, the so called added value. The most important thing is to make a special media event that will stun the audience with the final effect. The shows aim to be an inspiration for others and make the brand name recognizable. Thats why a famous designer house Thomas & Morris decided to connect the presentation of their new summer collection with the appearance of new iPhone on the market. The show took place in the head-office iPad developer UK on the 20th March 2010. The clothes presented during the show also referred to technological advancement and together with the new device created a new 21st century image. All clothes were made of special, environmentally friendly fabrics. The show ended with the multimedia presentation of iPhone and its applications. The iPad developer UK had prepared a special edition of the device created especially for modern, young women. The gadget was equipped with new unique application that are to simplify day-to-day chores and make womens life more pleasant.